ABOUT
OUR TEAM
Passionate people, who are rooted in education, inspired by the community, powered by purpose and have a purposeful impact.
OUR AUDIENCE
Our community is powered by mothers with 93% of our audience made up of strong, engaged, and inspiring women who lead their families with love and intention.
OUR BELIEF
Empowering families through knowledge, empathy, positive discipline, joy and connected communities
Where We Started
There is no manual when it comes to parenting so stress can takeover the journey.
The lack of credible & authentic voices in the region adds to the lack of education as well as the absence of a reliable community to ease the loneliness of the journey.
The Family Hub is a vibrant community, with people able to attend in-person or virtual events.


We Support With
- Monthly community events
- Parenting workshops
- Educational products & Manuals
- Online & Face to Face Courses
- Retreats & Bootcamps
- Charting Podcast
- Youtube Channel
- Highly engaged Social Media activation
- Programs to empower mothers
- One on one parenting consultations.
- SHAGHAFY شَغَفي Membership

The Family Hub is the fastest growing mom led community in the UAE with 200k+ mothers following across platforms, a charting podcast and reach of 1-5 million parents a month.
On Ground Community in Dubai grew from 6 moms per event to 150 per event in 21 months. Above 10K parents on our email list. Our retention rate is 70%! 7 out of 10 women will use our services again.
Our moms see us as a partner in their journey, valuing our ability to bridge cultural divides and resonate with their diverse perspectives. Our goal is to provide our parents with balance while raising their children.

